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But sanitation is just one aim of the frequent subliminal messaging.
Special promotions around the ship encourage passengers to scatter when certain areas become congested, and moving guests around the ship subtly encourages them to diversify (and increase) their onboard spending.
If you thought those all-you-can-drink beverage packages were directly correlated with drunk debauchery at sea, think again.
Only eight to 10 percent of passengers purchase unlimited booze packages—Royal Caribbean’s guests are largely family travelers—and those who do are carefully monitored.
On the average week-long cruise, Royal Caribbean estimates its guests will be 80 percent American, consuming around 3,000 bottles of wine, 7,000 pounds of chicken breast, and almost 100,000 eggs.
If more than 80 percent of the guests are American, the crew orders extra ketchup.
As for the most popular alcoholic beverage ordered on board? According to Ivan De La Rosa, the ship’s senior doctor, the biggest issue involving alcohol is when the ship is docked in Cozumel, Mexico.
Intoxicated passengers can have their Sea Passes (onboard credit cards) temporarily disabled, barring them from being served at any of the ship’s bars.
(The total cost, including such other consumables as paper towels, is about 0,000.) Overestimate the order, and the voyage becomes less-profitable (and wasteful); underestimate, and you’ll risk a riot over coconut shrimp.
Luckily, passengers’ eating habits are fairly predictable.
It’s catchy as a Katy Perry song and meant to steer you toward Purel pumps around the ship, each carefully positioned at high-traffic junctions (think entrances to the main dining halls and theaters) by senior staff.
Along with the emcees’ banter at large group events—“Have you washed your hands 50 times today? ”—the jingle is part of the crew’s unwavering effort to stave off a potential Norovirus outbreak.