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On average, there were 179 advertisers sponsoring each of the top 20 non-branded keywords during the period, while there was an average of 31 advertisers sponsoring the branded terms, indicating a high level of cross-bidding on competitors’ brand names.

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Another notable aspect of the top 20 ranking of dating advertisers by paid search spend is the diversity of businesses/services represented.

For example, there are a variety of online dating services in the ranking that are targeted toward specific demographics, such as Our and Single And Over50.com, which are both geared toward individuals over age 50, Mature Singles Only.com, targeted toward those over age 40, and Elite Singles.com, targeted toward professionals over age 30.

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High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.

To assess competition in the dating category, we looked at 312 top branded and non-branded keywords being sponsored by dating advertisers via U. Google desktop text ads from January through October 2016.

According to Ad Gooroo data, the top-ranked site by spend was Inter Active Corp’s Match.com, which spent more than .7 million on the keyword group but, more importantly, drove more clicks than any other advertiser during the period—9.4 million at an average cost per click of [[

High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.

To assess competition in the dating category, we looked at 312 top branded and non-branded keywords being sponsored by dating advertisers via U. Google desktop text ads from January through October 2016.

According to Ad Gooroo data, the top-ranked site by spend was Inter Active Corp’s Match.com, which spent more than $5.7 million on the keyword group but, more importantly, drove more clicks than any other advertiser during the period—9.4 million at an average cost per click of $0.61.

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High Competition on Top Keywords We found particularly high competition on the terms comprising our top 20 ranking, which includes a mix of general keywords such as ‘dating sites’ and branded keywords such as ‘match’ and ‘eharmony’.To assess competition in the dating category, we looked at 312 top branded and non-branded keywords being sponsored by dating advertisers via U. Google desktop text ads from January through October 2016.According to Ad Gooroo data, the top-ranked site by spend was Inter Active Corp’s Match.com, which spent more than $5.7 million on the keyword group but, more importantly, drove more clicks than any other advertiser during the period—9.4 million at an average cost per click of $0.61.Gone are the days where you can only access the site when you are at home.Now you can log in to your account anywhere and see what sexy singles are looking for someone like you!

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Gone are the days where you can only access the site when you are at home.

Now you can log in to your account anywhere and see what sexy singles are looking for someone like you!

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