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By 1984, the company had taken on the name Wells-Benrus Corp.and was operating under a bankruptcy agreement where the company owed million to Victor Kiam and sought to borrow additional funds to maintain operations.The dial and crystal go right to the edge and the lugs are smaller.In the early 1960s, the Federal Trade Commission determined that Benrus' marketing practices--specifically, its published list prices--were misleading for a substantial minority (about 14%) of potential customers at the time.The Benrus brand was acquired from the Wells-Benrus company by Clinton Watch Company of Chicago, which renamed its business Benrus Watch Company.
Serial number records are available for many of the old pocket watch companies like AM Waltham, Elgin, South Bend etc. The number you need is the serial number stamped on the MOVEMENT (i.e the inner workings).These numbers are stamped on the back (outside) of the case. The code was usually stamped on the back of the watch case.If there is no two symbols, it could be that your watch was made before 1948. For exabple, If you have a Bulova watch with the stamp M3 then it was made in 1963.The Benrus brand thrived during the 1980s and 1990s until it was sold to Gruen Watch Co. According to the United States Patent and Trademark Office, Benrus is owned by Benrus Holdings, LLC The new ownership group of the Benrus trademarks was granted a temporary restraining order by Superior Court Judge Michael Silverstein barring any interference with the brand from Feroce's former company.According to court documents, Feroce and his entity are "temporarily restrained from utilizing, advertising, selling, marketing disposing, transferring and encumbering any goods bearing the Mark (Benrus) and/or related Intellectual Property." In addition, Feroce and his entity are blocked from the usage of the URL