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For two years, Tinder has been able to stay afloat without relying on any kind of revenue stream.
Now, the free match-making mobile app is exploring a new money-making model in an effort to cash in on the international billion-a-year online dating industry.
But here’s the thing — I’ve been on the hunt for a secondary source of income for a while now.
I considered investing, or buying lotto tickets, or selling arts-and-crafts on Etsy, but none of them quite have the lazy-appeal of being paid to go out to dinner.
So you slip into your Porsche, which is insured and paid for in full, no car loan required, and head to the Bellagio where you’ll meet him in the bar for pre-dinner drinks.
This is how I like to think life looks for women who sign up to sugar daddy dating sites, and this is the image that came to mind while I was reading one of those tell-all style, “I’m financing my life by dating rich dudes,” articles this week.
Though sites like use advertisements to produce revenue, Tinder’s founders are not interested in cashing in on advertising just yet.
Those rewards can be cashed out for Amazon gift cards (or many others).
Celebrity-sponsored advertisements will also be a part of the model, inviting recognizable names to create profiles to connect with users.
(For more, see: .) Tinder has proven it is does not require revenue to be successful.
Tinder was born in Hatch Labs, the now defunct mobile startup incubator backed by Tinder’s parent company, Barry Diller’s IAC/Inter Active Corp. With its ownership of and Ok Cupid, IAC leads the online dating market with a reigning 23.7% market share and provides the expertise Tinder will need as it looks to monetize its services via subscription-based features.
IAC’s Match Group division estimates Tinder could bring in million in 2015 upon implementing a monetization model via Tinder Plus.